In an industry that is rapidly evolving, Nothing But Hemp DTC division has managed to carve out a unique position by offering high-quality, hemp-derived THC products while maintaining a strong and loyal customer base. As the cannabis market continues to expand, businesses that understand consumer trends and have the agility to thrive in a shifting regulatory landscape will stand out. Our latest customer survey highlights why Nothing But Hemp is leading the way in the hemp industry and how its business model continues to drive customer satisfaction and growth.
The Future of Cannabis Retail: Hemp Today, Dispensary Tomorrow?
With legislative changes and increased consumer demand, 65.1% of surveyed customers expect Nothing But Hemp to transition into a full marijuana dispensary. Yet, our business model isn’t reliant on that shift—88.6% of customers stated they would continue purchasing hemp-derived THC edibles, mixers, and beverages from us, regardless of our dispensary status. This kind of brand loyalty is a key indicator of long-term market stability and revenue potential.
Understanding Consumer Preferences: The Power of Edibles
Consumer behaviors in the cannabis industry are shifting toward convenience, discretion, and controlled dosing, making edibles the preferred method of consumption for 68.4% of our customers. Other preferences include:
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20% favor THC beverages
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11.7% prefer smoking cannabis
This data reflects a growing trend where consumers are moving away from traditional smoking methods and embracing alternative cannabis consumption. As an industry leader, Nothing But Hemp is well-positioned to cater to this demand through an expanding product portfolio.
(See the graph below for a visual breakdown)
Hemp vs. Marijuana: A Knowledge Gap Presents an Opportunity
Even as cannabis becomes more mainstream, consumer education remains a major opportunity. Our survey revealed that 70.5% of respondents understand that hemp and marijuana contain the same type of THC, while 29.5% were unaware. This knowledge gap represents a significant market opportunity for Nothing But Hemp to lead consumer education initiatives, which in turn fosters greater brand trust and consumer confidence.
Meeting Market Demand: THC Dosage Preferences
Product versatility is key in the cannabis industry. Our survey data confirms that consumers have distinct preferences for THC potency:
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43.6% prefer 10mg THC per serving
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31.5% opt for 5mg THC
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13.1% favor 20mg THC or more
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7.3% prefer microdosing at 2.5mg THC
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4.6% prefer 15mg THC
These insights guide our product development strategy, ensuring that Nothing But Hemp continues to lead with a tailored product lineup that meets market demands.
(Graph: Preferred THC Dosage in Edibles & Beverages)
Consumption Habits: A Market Ripe for Expansion
Analyzing purchasing habits allows Nothing But Hemp to refine its sales strategy. Here’s what our customers reported:
Monthly Edible Consumption:
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37.7% consume 1 bag per month
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34.0% consume 2 bags
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13.9% consume 3 bags
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12.3% consume 4 bags
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1.2% consume half a bag or less
THC Beverage Consumption:
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39.1% do not consume THC beverages
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32.7% drink 4 or fewer per month
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15.1% consume 8 or fewer per month
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9.0% drink 12 or more per month
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4.2% drink 24 or more per month
The data confirms an upward trajectory in microdosing and beverage consumption, making these sectors ripe for growth. With a flexible supply chain and innovative product development, Nothing But Hemp is poised to capitalize on these trends.
(Graphs: Monthly Edible)
(Graphs: Monthly Beverage Consumption)
Brand Loyalty: The Key to Sustainable Growth
A strong brand presence is essential for long-term success in the cannabis industry. Our customers have a clear preference for brands available at Nothing But Hemp:
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Nothing But Canna – 52%
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Vibes – 10.6%
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Slash – 6.4%
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Minnesota Nice – 6.1%
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Cannaology – 4.2%
Brand affinity plays a crucial role in customer retention, and Nothing But Hemp continues to leverage exclusive partnerships and unique product offerings to maintain a competitive edge.
(Graph: Top Brands at Nothing But Hemp)
Expanding Consumer Appeal: The Role of Bundles and Unique Products
Value and variety drive consumer decision-making. Our data highlights that:
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96.8% of respondents appreciate our product bundles and savings
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34.0% are interested in international (non-infused) craft snacks, while 66.0% are not interested
Offering exclusive savings and innovative product bundles reinforces Nothing But Hemp’s position as a leader in customer satisfaction and market differentiation.
What’s Next for Nothing But Hemp?
Nothing But Hemp continues to grow and adapt to meet consumer demand. Our survey data confirms:
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A loyal consumer base with high retention rates
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Strong demand for edibles and beverages, the fastest-growing cannabis categories
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A flexible business model that remains profitable regardless of marijuana licensing
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A proven track record of brand loyalty and customer satisfaction
With the insights gained from our customers, Nothing But Hemp is set to lead the way in hemp-based cannabis retail. As we continue expanding our product offerings and improving customer experiences, we remain committed to providing the best in hemp innovation.
(Stay tuned for new product launches based on customer requests!)
